My First Animals

Mix and match the animals and create your own animal

This was the first set I created for Smartmax. The brief challenged me to explore how the toy range could be made more accessible for very young children and better aligned with their world. To achieve this, I conducted extensive research in daycare centers, which led to the development of this series—the starting point for the My First line within Smartmax.

The animals in the set can be endlessly combined, resulting in amusing hybrid creatures or or super-long animals. This playful approach fosters creativity and imagination in young children, making the toys both engaging and educational.

© Smartmax

Team
Studio Smart - Smartmax

Award
Toy of the year Finland 2017
Toy of the year Award USA 2018
Toy of the year Award België 2018

Date
2017

Team
Studio Smart - Smartmax

Award
Toy of the year Award USA 2018
Toy of the year Award België 2018
Toy of the Year Finland 2017 Smartmax

Date
2018

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